Should I focus on high view counts from my Instagram Reels?

Don’t hang your hat on view counts. They’re somewhat meaningless because Reels is a scroll-based product where every time someone scrolls past your video it counts as a view, which inflates the numbers. There’s no button at the ATM machine for views - they don’t directly translate to money. However, you should pay attention to the likes and comments you’re getting, as those indicate real engagement. When you use features like video replies to comments, you will see very high view counts, but the more important metrics are the actual interactions and whether you’re building relationships and making sales. Use the view counts as a signal that your content is getting distribution, but don’t make them your primary success metric.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2022-05-02