Is Q4 still important for art sales, and is there still time to prepare?

Q4 is traditionally huge for art sales, and this year is no exception—in fact, conditions suggest it will be exceptional. There is still time to prepare: get your marketing consistent, run live shows, make sure your audience knows you’ll be actively selling this Q4. The pandemic has created what amounts to a ‘bumper year’ in farming terms—ideal conditions are producing exceptional results. Many artists are seeing sales levels normally associated with Black Friday happening week after week. Don’t miss the opportunity. Start your preparation now and commit to being active in the market through the holiday season.

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Asked by an artist planning their year-end sales · Answered by Patrick Shanahan · art-marketing-podcast · 2020-09-29