Should I try to have phone or video calls with potential collectors instead of just selling through my website?

Absolutely. Aside from creating the work and marketing, getting on a video call or phone conversation with customers should be your number one focus—especially when you’re at lower sales volume. Don’t wait for passive online sales to just happen. Schedule Zoom calls with anyone interested in purchasing. Talk to them, tell them the stories behind the work, build that personal connection. This dramatically increases your average order value and conversion rate. Only once you’re getting so many sales that you physically can’t talk to everyone should you rely solely on passive online transactions.

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Asked by an artist with strong in-person sales skills · Answered by Patrick Shanahan · art-marketing-podcast · 2024-12-03