How can I validate my art if I have no online following?

Use offline methods. If you live near high foot-traffic areas, set up in a public space—a corner, a sidewalk, your front yard if there’s traffic. Host a small sale with discounted prices to get conversations started. The goal is 25-30 conversations, just like you’d have at an art show booth. If you have a personal Facebook account with 1,000-3,500 friends, try going live there first. Use whatever circumstances are available to you locally.

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Asked by an artist with no social media following · Answered by Patrick Shanahan and Nick Friend · art-marketing-podcast · 2020-10-17