Should I list prices on my art website?

Yes, absolutely list prices on your website. Research shows artworks with visible prices are two to six times more likely to sell than works with hidden prices. 90% of new art buyers say price transparency is a key consideration when buying online, and 81% of high net worth collectors say it’s important or essential to have a price posted online. The next generation of collectors expects pricing transparency—they grew up in a digital world where pricing is always visible. Hide the price and they’ll simply scroll on, not out of anger but because your website isn’t clearly communicating what they’re supposed to do there. A visible price is a signal that this is a real business and the art is actually for sale.

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Asked by a general artist audience · Answered by Patrick (inferred from context) · art-marketing-podcast · 2026-05-19