Should I offer prints even if I primarily sell original artwork?

Absolutely yes. Offering prints is an essential additional revenue source that every artist should seriously consider. Prints allow you to diversify your income, increase your average order value, and reach customers at different price points. Start with limited editions if you’re concerned about exclusivity, or offer both limited editions and open edition prints. Even if you’re primarily known for originals, prints provide ongoing revenue from work you’ve already created. You need to get your work professionally photographed, but the investment pays off through this additional income stream. Don’t leave this money on the table.

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Asked by an artist focused on originals · Answered by Patrick Shanahan · art-marketing-podcast · 2019-06-06