What are the main advantages of building an online art business in today's world?
There are numerous compelling advantages. First, you get to decide when you work—whether full-time or as a side hustle in the margins of your life. Second, you can work from anywhere in the world. Third, it’s inexpensive to launch with low overhead—no two-year lease, deposits, or expensive build-outs required, giving you a long runway to make mistakes and build momentum. Fourth, you create everything yourself, so you’re 100% the product and not dependent on manufacturing or anyone else. Fifth, your profit margins are exceptionally high—original art can have 90%+ margins, prints around 65%+, which most business owners would envy. Sixth, the playing field is level regardless of whether you’re 14 or 65, just starting or experienced. Finally, it’s a democratization of business where anyone can get started today and begin building real success.
Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-10-25