Is Instagram stories advertising worth exploring right now?

Instagram stories advertising is in its wild west days, meaning very few people are using it and even fewer have figured out how to dominate it. The ad product is constantly evolving with new features. This makes it a great opportunity to get in early. However, before you can effectively advertise with stories, you need to understand the format by creating and experimenting with organic stories first. Once you understand how stories work, the advertising potential is significant because that’s where the attention is concentrated.

Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-06-02