Why would I want to sell phone cases with my artwork on them?

Phone cases are an exceptional advertising vehicle. Most people pick up their phones 100-200 times per day. If your artwork is on someone’s phone case, they see your work 100-200 times daily, every single day, whether on vacation or not. This is advertising exposure you could never afford to buy at that frequency. Even if you only make $10-20 profit per case, the visibility value is enormous. It’s one of the best ways to keep your work in front of someone consistently, and it reaches them in all the places traditional advertising cannot—at home, at work, during errands, everywhere they go.

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Asked by an artist questioning the value of phone case products · Answered by Patrick Shanahan · art-marketing-podcast · 2024-10-30