What's the proper sequence for learning paid advertising as an artist?

First, practice the basics: get your website selling art successfully. Then start running ads to warm traffic first—people who have already interacted with you, visited your site, or are on your email list. Master that. Only once you’ve mastered warm traffic should you move to cold traffic—people who have never met you, never interacted with your brand, and don’t know who you are. Most artists skip straight to cold traffic and wonder why they’re losing money. You have to walk before you run.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2021-02-13