What summer holidays should artists plan sales and promotions around?

Key summer selling opportunities include Mother’s Day (which kicks off the season), Memorial Day, Father’s Day, Fourth of July, Amazon Prime Day, and end-of-summer sales running through August. Each of these represents a time when major retailers and brands are spending heavily on advertising and running promotions, which primes consumers to spend. Running your own sales during these periods lets you benefit from the increased buying mentality created by all that commercial advertising.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-06-02