Where does a social media glow-up have the most impact—Instagram or Facebook?

Instagram is where a professional glow-up has the greatest impact, primarily because of the highlights feature. Highlights sit permanently below your bio and are the first thing visitors see, allowing you to showcase your best work, collections, and ‘about me’ information in an organized, branded way. Facebook glow-ups typically include an updated cover photo and profile optimization, which are valuable, but the Instagram layout is more user-friendly and visual-forward, making it the better platform for maximizing the effect of professional branding and curated content.

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Asked by an artist working on a social media redesign · Answered by Mili · art-marketing-101 · 2026-07-31