What are the most important fundamental factors that determine whether my art business will succeed?

The hierarchy is: First, your product—is your art marketable enough and does your subject matter resonate with people? The more marketable your subject matter and the more it resonates with human beings, the easier it is to build an audience. For example, painting subjects with audiences of billions versus subjects with audiences of 48 people makes a massive difference. Second, your audience—building qualified followers on social media and your email list. Third, consistent marketing to get eyeballs on your work through social media, email, and other channels to drive people to your website. The ability to use your website technology to complete checkout is way further down the list. Focus on these fundamentals rather than getting distracted by minor technical details or new platforms.

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Asked by artists wondering what to focus on first · Answered by Nick Friend · art-marketing-podcast · 2023-12-20