Why do my print prices seem all over the place even though I'm using a consistent markup?

The variation you see is due to different aspect ratios in your work—vertical, horizontal, and square formats result in different physical sizes at the same print dimension, which affects pricing. It’s not the markup itself; it’s the aspect ratio. This is normal and actually looks cohesive when viewed on the site. Don’t worry about small discrepancies like thirty-nine dollars next to thirty-five dollars—that’s expected with varied aspect ratios.

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Asked by an artist’s husband managing the website · Answered by Juan · Office Hours · 2026-07-28