What should I do immediately after a show or event where I collected leads?

As soon as the show ends, put all the leads you captured into a follow-up email sequence. Thank them for checking you out and ask them to follow you on your social profiles. Send them a postcard in the mail—it’s super cheap and easy to do. Then ensure they hear from you weekly throughout the rest of the year and beyond. The goal is to stay top of mind so that when they’re ready to buy, or when life events happen (like getting engaged, moving into a new house with bare walls), you’re the artist they think of first. This follow-up work is what makes the initial investment in the show worthwhile.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2019-05-15