How should I price self-fulfilled products like greeting cards?

Double your cost as a general rule. If each card costs you $2-3 to produce, charge $5-6. Greeting cards aren’t major revenue generators—they’re essentially advertisements that go into someone’s home. Make enough profit to make it worthwhile, but don’t expect to get rich from cards. For bundles, offer modest savings—if one card is $6, sell three for $5 each (saving $1 per card). As long as you stay above cost and maintain some profit margin, you’re fine. The value is more about brand presence than profit.

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Asked by an artist pricing greeting cards · Answered by Juan · Office Hours · 2026-07-30