What's the best approach to learning art marketing - reading blogs and courses or something else?

Generic blogs and online courses about marketing are largely useless for selling art. If you Google something like ‘how to be effective at Instagram marketing,’ you’ll get a thousand results of generic advice that doesn’t apply to art businesses. The problem is that art and photography sales have unique nuances that make them fundamentally different from other businesses. What works is learning from people who are actually running these marketing tactics specifically for artists and photographers, getting real results, and teaching from that direct hands-on experience rather than theory. The tradecraft details that matter for art sales won’t be found in generic marketing content.

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Asked by implied question from teaching context · Answered by Nick Friend · art-marketing-podcast · 2020-07-16