Should I add more context or a hook to the beginning of my process video?

Yes. Instead of just starting with a general phrase like ‘piecing it all together,’ add definition that tells viewers exactly what they’re about to see. Try something like ‘piecing it all together: an art piece from start to finish’ or ‘the real process behind building an art piece’ or ‘ever wondered what the stages of building art look like?’ This catches attention and sets clear expectations, which helps retain viewers. Once your website is ready, also add a call-to-action at the end directing people to the link in your bio to see more or purchase. Always tell people what action you want them to take.

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Asked by an artist sharing process videos · Answered by Millie · art-marketing-101 · 2026-06-12