What's the relationship between artist websites and gallery websites in terms of design?

Art websites should look nearly identical to the best art-buying experience that exists in the real world: art galleries and museums. Every gallery and museum worldwide uses the same paradigm—minimalist presentation, white walls, art on the walls, light on the art, nothing else. That’s the proven format because it works. Your website should replicate this: clean, minimalist design that puts the focus entirely on the artwork. Artists often make the mistake of adding colors, multiple fonts, slideshows, and distracting elements. The goal is simple: make it easy to see and buy the art. You’re taking what works in the physical world and moving it to the digital world—don’t overcomplicate it.

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Asked by someone questioning website design principles · Answered by Patrick Shanahan · art-marketing-podcast · 2024-10-30