Should I spend time posting humorous content like dad jokes or memes on social media, even though it's not directly promoting my art?

Yes, it can be very important. Humor, memes, pets—these are easy ways to capture people’s attention on social media. You’re competing for attention in a crowded space. If dad jokes or funny content get engagement and draw people into your online ecosystem, that’s valuable. Test it out: if that type of content generates significantly more engagement than your other posts, spend about 50% of your time on it. The key is getting people’s attention first; once you have it, you can guide them through your marketing funnel with your art content.

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Asked by an artist noticing humorous trends on Instagram · Answered by Juan · Office Hours · 2026-04-23