What should automated marketing handle versus what should I do personally as an artist?

Automated systems should handle the consistent, foundational tasks: regular social media posts showcasing your work, scheduled email campaigns, and initial audience engagement. These systems can post multiple times daily at a pace impossible for individual artists to maintain, keeping your work visible and resurfacing older pieces to new followers. What you should handle personally are the responses and relationship-building moments—when a collector replies to an email with a question, when someone wants to discuss a commission, or when you need to provide specific expertise. Think of automation as casting the line and setting the hook; you step in to reel in the catch. This division lets you focus your limited time on high-value personal interactions while maintaining the consistent presence that drives discovery and sales.

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Asked by an artist wondering what to automate in their marketing · Answered by Brandon Carter · art-marketing-podcast · 2023-05-10