Why doesn't posting just my art constantly on social media work?

Posting only your art non-stop is like running an ‘art gatling gun’—just commercial after commercial. Nobody wants to watch a channel that shows only commercials. Your art is the commercial; you also need programming. That programming is you: who you are, your story, what you do when you’re not creating, your personality, your life. Human beings make purchasing decisions based on know, like, and trust. If people never get to know you as a person, there’s no opportunity to build that relationship, and they won’t follow or buy.

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Asked by general teaching point · Answered by Patrick · Art Business Webinar · 2026-08-12