Why is having conversations with buyers so important for long-term success?

Conversations are essential because your goal is to turn potential buyers into first-time buyers, first-time buyers into repeat buyers, and repeat buyers into collectors. Collectors are the foundation of your career—they’re with you for life and represent the base salary of your business. It’s much easier to create collectors when you have conversations with people in person or via video. Through conversations, you learn who the decision-makers are, what potential objections exist, what sizes or styles they’re looking for, whether they’re on your email list, and how they found you. You also begin forming relationships that lead to repeat purchases. Conversations accelerate your business growth and help you understand your market better.

---

Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-09-07