What are alternative paths to building an art business besides digital marketing?

You can build a successful art business through in-person shows and fairs. If you do enough of these events—potentially 30-40 per year in the United States, or as many as weather and geography allow in Europe—and capture email addresses at every show and foster those relationships, you can build a viable business. This is one of the two main paths: either master the digital basics (website, email marketing, social media, consistent campaigns) or do extensive in-person shows while building your email list and relationships at each event. Both paths require consistency and relationship building.

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Asked by synthesized from teaching · Answered by Patrick · Art Business Webinar · 2026-06-05