How important is going live on social media or video, and how does it compare to email?

Going live is essentially the new form of email—it’s just another broadcast channel in your omnichannel marketing mix. It’s a direct, personal way to communicate with your audience in real time, build connection, and drive engagement. The key insight is: you don’t need special equipment or a perfect setup. Use your phone, start talking, and go. You need to do a thousand of them to get good and to see real results, so the focus should be on volume and consistency, not perfection. Livestreaming is a powerful way to show your personality, your process, and your work in an authentic, unfiltered way—and that builds trust and sales over time.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2020-06-13