What should I do when I hit the low points in building my art business and feel like quitting?

Understand that hitting low points is normal and expected—everyone experiences them. The problem is that most people quit when they hit these lows, usually around six months, nine months, a year, or a year and a half in. What you need is perspective: remember it takes three to five years of consistent effort to build a real business. Having even a little emotional support to remind you of this timeline and keep you going is critical. The artists who succeed aren’t necessarily more talented—they’re the ones who fight through the quitting points and keep going to year five, six, and seven, when the business really starts happening. Keep yourself focused on the long-term reality, not short-term discouragement.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2022-01-22