What's the best incentive to offer for email signups that works for all types of website visitors?

The best incentive is offering to enter their email to win a free print or similar item. This works for all levels of traffic - cold, warm, and hot - because everyone likes the chance to win something for free. Unlike discounts or free shipping offers that only appeal to people ready to buy, a giveaway appeals even to first-time visitors who are just getting to know you. If you don’t sell prints, you can offer a calendar, coaster, T-shirt, or any other small item that represents your work. The key is making it something free that has broad appeal regardless of where someone is in their buying journey.

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Asked by an artist setting up email capture · Answered by Patrick Shanahan · art-marketing-podcast · 2017-11-07