How can I use augmented reality for social media content as an artist?

AR opens up creative content opportunities that work exceptionally well on social media. You can record your screen or take screenshots of your art projected in interesting real-world locations and share those videos and images. For example, project your landscape paintings next to famous paintings in museums, or place your work on the walls of luxury hotels and post ‘Huge thanks to the Four Seasons for featuring my collection’ as a lighthearted, attention-grabbing post. Show before-and-after by projecting your painting over the actual landscape you painted. Portrait artists can get playful by putting portraits over people’s bodies or celebrities. These are non-salesy, creative ways to showcase your work that are shot right on your phone, already formatted perfectly for social media, and they tend to perform very well because they’re unique and engaging.

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Asked by an artist looking for social media content ideas · Answered by Patrick Shanahan · art-marketing-podcast · 2018-06-14