What media types should I offer for sale?

You should offer six media types: one photo paper, one fine art paper, one canvas, one metal, one acrylic, and one wood. Having your work available in multiple finished formats is essential – it’s the low-hanging fruit that will significantly increase your sales. If you’re selling door-to-door or at shows, you’d bring the actual finished pieces to show people. The same principle applies online. Having samples and multiple media types is more important than almost any other aspect of your business.

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Asked by an artist setting up their product line · Answered by Patrick Shanahan · art-marketing-podcast · 2020-09-10