Should I wait until I'm doing many transactions per day before I start having personal conversations with buyers?

No, the opposite is true. Until you reach a point where you’re doing so many transactions per day that there physically aren’t enough hours to spend time talking to your customers—and most artists never reach this point—you should be having these conversations. You should be taking orders over the phone or video whenever possible. These conversations are some of the most valuable use of your time because they help you build relationships, understand your customers, and turn one-time buyers into collectors. Don’t wait for scale to start prioritizing conversations; prioritize conversations to achieve scale.

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Asked by an artist wondering about when to prioritize conversations · Answered by Patrick Shanahan · art-marketing-podcast · 2023-09-07