Why isn't posting my art constantly on social media working?

Running what we call the ‘art Gatling gun’—just posting art, art, art, art all day long—doesn’t work. Your art is the commercial. No one watches a channel that only shows commercials. You need to create programming to earn the right to show those commercials. The programming is YOU: who you are, what you do when you’re not creating, your story, your personality. People buy from those they know, like, and trust. If all you show is art for sale, they have no opportunity to know, like, or trust you. Share your story, be a real human, then show the art.

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Asked by general teaching to all attendees · Answered by Patrick · Art Business Webinar · 2026-07-31