How consistently do I need to market my art business?

Think about marketing like keeping the doors open on a physical gallery. If you owned an art gallery on Main Street or the High Street and paid monthly rent, you’d have the doors open 5 or 6 days a week. You would never walk in, flip the open sign to ‘sorry, artist burnt out, closed for summer’ and shut the door. Yet that’s exactly how most artists approach marketing—doors open one day a week, or when life happens, just one day a month. The gallery doesn’t have to be open 7 days a week, but it can’t go dark for 3 months, 6 months, or 9 months at a time. When you let that happen, no forward progress occurs. Days turn into weeks, weeks into months, and a year goes by with you in the exact same place, except with more unsold work. You must think about the marketing portion of your art business as keeping the gallery doors open consistently. Focus on that, treat your art business like you would an actual gallery in your town, and it will start growing—you’ll capture emails, make sales, and build real momentum. Ignore it, and you’ll stay in hobby land with a business that never takes off.

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Asked by synthesized from teaching · Answered by Patrick · Art Business Webinar · 2026-07-17