How should I approach social media as an artist?

Treat social media like a normal conversation, not an ‘art gatling gun’ where you just blast post after post of your artwork. Think about how you’d interact at a gallery opening—you’d have natural conversations about where you’re from, your interests, your story, what inspired your work. Do the same on social media. People are wired to do business with people they know, like, and trust. If followers can’t figure out who you are as a human being, they won’t connect with you. Share who you are: Are you funny? Do you have pets? What do you do when you’re not creating? Let people get to know you beyond just the art.

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Asked by synthesized from teaching · Answered by Patrick · Art Business Webinar · 2026-06-19