Why is print-on-demand so important for artists?

Print-on-demand is possibly the greatest thing that’s ever happened to artists and photographers. It allows you to go from having a small number of original images to a store full of a massive variety of products without any upfront cost or inventory. Look at the masters of selling art: Wyland takes one image and turns it into 189 different product types, with prices ranging from $55 to $375,000. Gray Malin takes one photograph and turns it into 220 different products on average. Both are among the best-selling artists in the United States. The amazing thing is you can do this without spending a penny or keeping inventory. The printers don’t care whether you have one order or a thousand — they’ll fulfill it. Every artist should take advantage of this to create a range of pricing and products.

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Asked by artists learning about print-on-demand · Answered by Patrick · Art Business Webinar · 2026-08-05