Why is print-on-demand so important for growing an art business?

There are only three ways to grow your business: acquire new customers, get existing customers to buy again, and raise your average order value. The number-one metric that predicts your revenue potential is how many new customers you acquire per year. It doesn’t matter if they spend $1 or $10,000—a customer is acquired when the transaction happens. Print-on-demand lets you offer a huge range of pricing, from $50 to thousands, which makes it far easier to acquire customers. If you only sell originals starting at $500, you might acquire 12 customers a year. With a full range including prints and products, you might acquire 150. By year two, that 150 becomes 400, then 900. Those are your repeat buyers, your collectors. The top-selling artists know this: one image becomes 180-220 products because it maximizes customer acquisition.

---

Asked by general teaching to all attendees · Answered by Patrick · Art Business Webinar · 2026-07-31