How can I increase my average order value as an artist?

There are straightforward ways to increase your average order value (AOV). The simplest is to raise your prices across the board. Another approach is to offer complementary products—if someone buys an original, also offer them a photo book, or if they buy a large print, suggest a smaller companion print. Having a range of products at different price points through print-on-demand helps too. Study successful artists: some have products ranging from $25-45 at the low end up to $60,000-350,000 for premium pieces. This range allows you to capture sales at different customer budgets while increasing overall transaction values. The key is making it easy for customers to add additional items to their purchase.

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Asked by synthesized from teaching · Answered by Patrick · Art Business Webinar · 2026-06-08