Why is it so important to own my website rather than just use marketplaces?

A website was important 20 years ago, it’s important now in the age of AI, and it will be important 20 years from now. You need to have your art on a website that you own and control. You’re playing the long game — remember, you have decades left in this business. Ownership and control matter when you’re building something that will last 30, 40, 50+ years.

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Asked by synthesized from teaching · Answered by Patrick · Art Business Webinar · 2026-06-05