What is the most important factor that determines success for artists trying to build an art business?

Consistency is the number one factor. After working with over 14,000 artists over 10 years, the pattern is clear: if you can stay consistent in your efforts and not quit for months or years at a time, you will make it. It’s not about talent or having the perfect strategy—it’s about consistent forward progress without ever stopping. The artists who succeed have one thing in common: they’ve been consistent and they’ve never quit. 99% of artists never stay consistent, so the 1% that do win. It applies equally to everyone, whether you’ve never sold anything or you’re already selling hundreds of thousands of dollars a year.

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Asked by general teaching point · Answered by Patrick · Art Business Webinar · 2026-05-29