How do I think about pricing ranges for my art?

You need a range of prices on your website: items under $100 (including non-wall art), items from $100-$1,000, and items $1,000+ going as high as you can. This range helps you acquire way more customers per year. Look at successful artists — their cheapest prices start at $25-$50 and go up to $45,000-$175,000. Having only originals at $500-$5,000 means you might acquire 6 customers a year. With a full range, you might acquire 160. That matters enormously when you want to run campaigns and build momentum year after year.

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Asked by synthesized from teaching · Answered by Patrick · Art Business Webinar · 2026-06-05