What is the biggest factor that determines whether an artist will be successful in building their art business?

Time and consistency—that’s the cheat code. If you can stay consistent in your marketing efforts and never quit for months or years at a time, you will make it. This has been proven across thousands of artists over more than a decade. The most successful artists all have one thing in common: they’ve been consistent and never quit. 99% of artists never stay consistent, so the 1% who do win. This principle applies equally whether you’ve never sold anything, you’re trying to go full-time, or you’re already selling significant revenue. The consistency matters more than the number of hours—some people have one hour per week, others have thirty. What matters is that you never completely stop.

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Asked by synthesized from teaching · Answered by Patrick · Art Business Webinar · 2026-05-22