Which social media platforms should I focus on?

Instagram is the most important because you create visual work and Instagram is essentially one giant visual search engine. Facebook is also really important because it has a lot of the higher net worth demographic — it started first and everyone’s on there. Those two platforms are where the majority of action happens. Some people also use TikTok, Pinterest, or YouTube, but Facebook and Instagram are the primary ones to focus on.

---

Asked by an artist from London · Answered by Patrick · Art Business Webinar · 2026-06-05