What are the three ways to grow an art business?

There are three ways and only three ways to grow an art business. Number one: acquire new customers. Number two: get existing customers to come back and purchase again. Number three: increase your average order value (AOV). You can increase AOV by raising prices on everything or by upselling — for example, someone buys a $5,000 original, you offer a $250 coffee table book, and the purchase becomes $5,250. Understanding these three levers changes how you think about pricing, product range, and customer relationships.

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Asked by synthesized from teaching · Answered by Patrick · Art Business Webinar · 2026-06-05