Should I offer prints and products, or just sell originals?

Print-on-demand is the greatest thing that’s ever happened to the art business. You can turn one original creation into 179-220 different products overnight without inventory or minimums. Look at successful artists: one turns each image into 179 products, another into 220 — from puzzles and prints to merchandise. There are only three ways to grow an art business: acquire new customers, get existing customers to buy again, and increase average order value. A range of pricing helps all three. If you only sell originals at $500-$5,000, you might acquire 7 customers a year. With POD and pricing from under $100 to thousands, you might acquire 160 customers. When you run a holiday campaign, who has the advantage? Momentum compounds year after year.

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Asked by an artist asking about prints versus originals · Answered by Patrick · Art Business Webinar · 2026-06-05