I do acrylic pour paintings and also make jewelry from dried paint skins. I have a website but it doesn't perform well despite my efforts and even being featured in a national magazine. What should I focus on?

You have the same fundamental problem as almost every artist: you need to learn how to market effectively. Having a website, creating great work, and even getting press coverage aren’t enough on their own. Success comes from consistently executing the basics: having art displayed on a clean website, capturing email addresses, running sales and marketing campaigns, emailing your list regularly, and maintaining an active social media presence. This needs to happen consistently throughout the year. The website is just the foundation—the marketing is what drives the business forward.

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Asked by an artist working with acrylic pour and jewelry · Answered by Patrick · Art Business Webinar · 2026-05-22